{"id":7523,"date":"2026-02-16T12:26:53","date_gmt":"2026-02-16T12:26:53","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?page_id=7523"},"modified":"2026-02-16T12:26:53","modified_gmt":"2026-02-16T12:26:53","slug":"marc-gruber","status":"publish","type":"page","link":"https:\/\/www.aom.org\/today\/marc-gruber\/","title":{"rendered":"Marc Gruber"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7523\" class=\"elementor elementor-7523\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d77b4b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d77b4b6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4459d86\" data-id=\"4459d86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-575fc68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"575fc68\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-baffba6\" data-id=\"baffba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0d558 elementor-widget elementor-widget-heading\" data-id=\"2a0d558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marc Gruber<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739d0fe elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"739d0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Academy of Management Scholar <a href=\"https:\/\/www.epfl.ch\/labs\/entc\/team\/marc-gruber\/\" target=\"_blank\" rel=\"noopener\">Marc Gruber<\/a> of Ecole Polytechnique F\u00e9d\u00e9rale de Lausanne holds the chair of entrepreneurship and technology commercialization (since 2005) and served as vice president for innovation (2017-2021).<\/p><p>Gruber studies entrepreneurship, strategic management, technology, and innovation management. His work has been published in Academy of Management Journal, Academy of Management Review, and Academy of Management Perspectives, among others. He is coauthor of Where to Play: 3 Steps for Discovering your Most Valuable Market Opportunities (Financial Times\/Pearson, 2017), which introduces the Market Opportunity Navigator, a business tool that is part of the Lean Startup toolset and used by tens of thousands of startups and established firms worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1d77b19\" data-id=\"1d77b19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65d72ad elementor-widget elementor-widget-image\" data-id=\"65d72ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"439\" height=\"400\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/08\/Marc-img.webp\" class=\"attachment-full size-full wp-image-7535\" alt=\"\" srcset=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/08\/Marc-img.webp 439w, https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/08\/Marc-img-300x273.webp 300w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b851658 e-grid-align-tablet-left elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"b851658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-9762d62\" href=\"https:\/\/ch.linkedin.com\/in\/marcbgruber\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c4f78 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-text-editor\" data-id=\"44c4f78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Academy of Management Scholar <a href=\"https:\/\/www.epfl.ch\/labs\/entc\/team\/marc-gruber\/\" target=\"_blank\" rel=\"noopener\">Marc Gruber<\/a> of Ecole Polytechnique F\u00e9d\u00e9rale de Lausanne holds the chair of entrepreneurship and technology commercialization (since 2005) and served as vice president for innovation (2017-2021).<\/p><p>\u00a0<\/p><p>Gruber studies entrepreneurship, strategic management, technology, and innovation management. His work has been published in\u00a0Academy of Management Journal,\u00a0Academy of Management Review, and Academy of Management Perspectives, among others. He is coauthor of Where to Play: 3 Steps for Discovering your Most Valuable Market Opportunities (Financial Times\/Pearson, 2017), which introduces the Market Opportunity Navigator, a business tool that is part of the Lean Startup toolset and used by tens of thousands of startups and established firms worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f440c elementor-widget elementor-widget-text-editor\" data-id=\"04f440c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gruber\u2019s research and mentoring activity has been recognized with multiple awards from the Academy of Management and other professional organizations. He received his master and doctorate degrees from the University of St. Gallen, his habilitation from the University of Munich, and he has held several visiting positions at the University of Pennsylvania and Imperial College Business School. He previously served as an associate editor (2013-2016), deputy editor (2016-2019), and the editor in chief for\u00a0Academy of Management Journal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb3de5d meta-visibility-show title_position_default title_hover_border_default title-default img_hover_animation_default meta_position_default readmore-btn-default-style grid-hover-overlay-type-always tpg-el-box-border-enable tpg-border-bottom-disable elementor-widget elementor-widget-tpg-list-layout\" data-id=\"bb3de5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tpg-list-layout.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"rt-container-fluid rt-tpg-container tpg-el-main-wrapper list-layout1-main \"\n             data-sc-id=\"elementor\"\n             id=\"rt-tpg-container-1657283176\"\n             data-layout=\"list-layout1\"\n             data-grid-style=\"tpg-even\"\n             data-el-settings=''\n             data-el-query=''\n             data-el-path=''\n        >\n\t\t\t            <div class='tpg-header-wrapper '>\n\t\t\t\t            <\/div>\n\n            <div data-title=\"Loading ...\" class=\"rt-row rt-content-loader list-layout1 tpg-even list-behaviour list-layout-wrapper\">\n\t\t\t\t\n<div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 default rt-list-item rt-grid-item\" data-id=\"7445\">\n\t<div class=\"rt-holder tpg-post-holder \">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"7445\" href=\"https:\/\/www.aom.org\/today\/more-than-money-how-to-explain-the-motivations-of-entrepreneurs\/\" class=\"tpg-post-link\" target=\"_self\">                        <img decoding=\"async\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/08\/003b9bbb-0cec-4e16-92f5-dbeabc6be5f8.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"1024\"\n                             height=\"682\"\n                             alt=\"Three entrepreneurs, one woman and two men, stand around a table talking about their strategic go-to-market plan.\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"post-right-content\">\n\t\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7445\" href=\"https:\/\/www.aom.org\/today\/more-than-money-how-to-explain-the-motivations-of-entrepreneurs\/\" class=\"tpg-post-link\" target=\"_self\">More than Money? How to Explain the Motivations of Entrepreneurs<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t            <span class='date'>\n\t\t\t\t\t\t\t\t                    <a href=\"https:\/\/www.aom.org\/today\/2025\/12\/24\/\">\n\t\t\t\t\tDecember 24, 2025\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\t\tBy Nick Keppler Economics alone cannot explain the behaviors of entrepreneurs, according to Academy...\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t        <div class=\"post-footer\">\n            <div class=\"post-footer\">\n                <div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"7445\" href=\"https:\/\/www.aom.org\/today\/more-than-money-how-to-explain-the-motivations-of-entrepreneurs\/\" class=\"tpg-post-link\" target=\"_self\">Read More  &gt;&gt;<\/a>                <\/div>\n            <\/div>\n        <\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 default rt-list-item rt-grid-item\" data-id=\"7470\">\n\t<div class=\"rt-holder tpg-post-holder \">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"7470\" href=\"https:\/\/www.aom.org\/today\/even-without-exact-goals-managers-should-do-this-with-ai\/\" class=\"tpg-post-link\" target=\"_self\">                        <img decoding=\"async\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/08\/fb05071a-850f-464f-ada7-43822974b4a8.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"1024\"\n                             height=\"768\"\n                             alt=\"A woman in an orange jacket wearing a conference lanyard and name badge talks about AI tools\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"post-right-content\">\n\t\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7470\" href=\"https:\/\/www.aom.org\/today\/even-without-exact-goals-managers-should-do-this-with-ai\/\" class=\"tpg-post-link\" target=\"_self\">Even Without Exact Goals, Managers Should Do This with AI<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t            <span class='date'>\n\t\t\t\t\t\t\t\t                    <a href=\"https:\/\/www.aom.org\/today\/2025\/09\/25\/\">\n\t\t\t\t\tSeptember 25, 2025\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\t\tBy Nick Keppler In recent years, the topic of artificial intelligence and its potential to perform...\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t        <div class=\"post-footer\">\n            <div class=\"post-footer\">\n                <div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"7470\" href=\"https:\/\/www.aom.org\/today\/even-without-exact-goals-managers-should-do-this-with-ai\/\" class=\"tpg-post-link\" target=\"_self\">Read More  &gt;&gt;<\/a>                <\/div>\n            <\/div>\n        <\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 default rt-list-item rt-grid-item\" data-id=\"7467\">\n\t<div class=\"rt-holder tpg-post-holder \">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"7467\" href=\"https:\/\/www.aom.org\/today\/different-entrepreneurial-personality-types-bring-different-strengths\/\" class=\"tpg-post-link\" target=\"_self\">                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/08\/9a2c15a5-757d-46dd-bf91-dea69a0c4101.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"1024\"\n                             height=\"768\"\n                             alt=\"Three entrepreneurs: A white man with a white beard, a white brunette woman, and a Black woman with dark hair\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"post-right-content\">\n\t\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7467\" href=\"https:\/\/www.aom.org\/today\/different-entrepreneurial-personality-types-bring-different-strengths\/\" class=\"tpg-post-link\" target=\"_self\">Different Entrepreneurial Personality Types Bring Different Strengths<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t            <span class='date'>\n\t\t\t\t\t\t\t\t                    <a href=\"https:\/\/www.aom.org\/today\/2025\/09\/25\/\">\n\t\t\t\t\tSeptember 25, 2025\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\t\tBy Nick Keppler In his 25 years of studying startups, Academy of Management Scholar Marc Gruber of...\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t        <div class=\"post-footer\">\n            <div class=\"post-footer\">\n                <div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"7467\" href=\"https:\/\/www.aom.org\/today\/different-entrepreneurial-personality-types-bring-different-strengths\/\" class=\"tpg-post-link\" target=\"_self\">Read More  &gt;&gt;<\/a>                <\/div>\n            <\/div>\n        <\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 default rt-list-item rt-grid-item\" data-id=\"7464\">\n\t<div class=\"rt-holder tpg-post-holder \">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"7464\" href=\"https:\/\/www.aom.org\/today\/why-experimentation-not-planning-makes-for-a-successful-startup\/\" class=\"tpg-post-link\" target=\"_self\">                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/08\/167ca5b7-30b1-49df-8e28-1b4d9b9523b8.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"1024\"\n                             height=\"768\"\n                             alt=\"Various scientists and engineers working at a startup find success through experimentation\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"post-right-content\">\n\t\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7464\" href=\"https:\/\/www.aom.org\/today\/why-experimentation-not-planning-makes-for-a-successful-startup\/\" class=\"tpg-post-link\" target=\"_self\">Why Experimentation, Not Planning, Makes for a Successful Startup<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t            <span class='date'>\n\t\t\t\t\t\t\t\t                    <a href=\"https:\/\/www.aom.org\/today\/2025\/09\/25\/\">\n\t\t\t\t\tSeptember 25, 2025\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\t\tBy Nick Keppler If you think careful mid-to-long-term planning makes for a successful startup, then...\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t        <div class=\"post-footer\">\n            <div class=\"post-footer\">\n                <div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"7464\" href=\"https:\/\/www.aom.org\/today\/why-experimentation-not-planning-makes-for-a-successful-startup\/\" class=\"tpg-post-link\" target=\"_self\">Read More  &gt;&gt;<\/a>                <\/div>\n            <\/div>\n        <\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"rt-col-md-12 rt-col-sm-12 rt-col-xs-12 default rt-list-item rt-grid-item\" data-id=\"7453\">\n\t<div class=\"rt-holder tpg-post-holder \">\n\t\t<div class=\"rt-detail rt-el-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"rt-img-holder tpg-el-image-wrap has-thumbnail\">\n\t\t\t\t\t<a data-id=\"7453\" href=\"https:\/\/www.aom.org\/today\/ai-startups-are-booming-but-a-bust-may-be-looming\/\" class=\"tpg-post-link\" target=\"_self\">                        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/08\/e3fc93d3-8fd8-4700-9c6b-2bf0a9c33b17.webp\"\n                             class=\"rt-img-responsive\"\n                             width=\"1024\"\n                             height=\"768\"\n                             alt=\"A woman works on a laptop in front of a large screen with a virtual brain labeled AI\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t<\/a>\n\t\t        <div class=\"overlay grid-hover-content\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"post-right-content\">\n\t\t\t\t<div class=\"entry-title-wrapper\"><h3 class=\"entry-title\"><a data-id=\"7453\" href=\"https:\/\/www.aom.org\/today\/ai-startups-are-booming-but-a-bust-may-be-looming\/\" class=\"tpg-post-link\" target=\"_self\">AI Startups Are Booming, but a Bust May Be Looming<\/a><\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"post-meta-tags rt-el-post-meta\">\n\t\t\t\t\t\t            <span class='date'>\n\t\t\t\t\t\t\t\t                    <a href=\"https:\/\/www.aom.org\/today\/2025\/09\/25\/\">\n\t\t\t\t\tSeptember 25, 2025\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt tpg-el-excerpt\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tpg-excerpt-inner\">\n\t\t\t\t\t\t\t\tBy Nick Keppler In 2024, venture-capital funds invested $100 billion in AI startups, an 80% increase...\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t        <div class=\"post-footer\">\n            <div class=\"post-footer\">\n                <div class=\"read-more\">\n\t\t\t\t\t<a data-id=\"7453\" href=\"https:\/\/www.aom.org\/today\/ai-startups-are-booming-but-a-bust-may-be-looming\/\" class=\"tpg-post-link\" target=\"_self\">Read More  &gt;&gt;<\/a>                <\/div>\n            <\/div>\n        <\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n            <\/div>\n\n\t\t\t\n        <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f5afcc elementor-widget elementor-widget-text-editor\" data-id=\"3f5afcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>More Content Featuring Gruber<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15873fd elementor-widget elementor-widget-text-editor\" data-id=\"15873fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2025.4001\" target=\"_blank\" rel=\"noopener\">Analyzing Academy of Management Journal Operations with Artificial Intelligence (2006\u20132022)<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2024.4001\" target=\"_blank\" rel=\"noopener\">Expanding AMJ\u2019S Manuscript Portfolio: Research Methods Articles Designed to Advance Theory and Span Boundaries<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2019.0754\" target=\"_blank\" rel=\"noopener\">Identity\u2013Society (Mis)Alignment and the Instrumentalization of Firm Creation: Creative Destruction and Creative Reconstruction<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2009.0211\" target=\"_blank\" rel=\"noopener\">Darwinians, Communitarians, and Missionaries: The Role of Founder Identity in Entrepreneurship<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2022.0405\" target=\"_blank\" rel=\"noopener\">How Founder Human Capital and Founding Conditions Shape New Firm Performance: A Study of Necessity Entrepreneurship during Times of Economic Crisis<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2015.4001\" target=\"_blank\" rel=\"noopener\">Managing by Design<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amr.2021.0231\" target=\"_blank\" rel=\"noopener\">Continuums and Dichotomies in Necessity Entrepreneurship Research<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amr.2020.0491\" target=\"_blank\" rel=\"noopener\">Basic Needs as the Boundary Condition for a Reconceptualization of Necessity Entrepreneurship across Contexts<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amr.2017.0504\" target=\"_blank\" rel=\"noopener\">Painting with All the Colors: The Value of Social Identity Theory for Understanding Social Entrepreneurship<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2023.4002\" target=\"_blank\" rel=\"noopener\">Recognizing and Utilizing Novel Research Opportunities with Artificial Intelligence<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2009.47084648\" target=\"_blank\" rel=\"noopener\">Individual and Opportunity Factors Influencing Job Creation in New Firms<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2024.4005\" target=\"_blank\" rel=\"noopener\">The AMJ Management Research Canvas: A Tool for Conducting and Reporting Empirical Research<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2017.4002\" target=\"_blank\" rel=\"noopener\">New Ways of Seeing: Elaboration on a Theme<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2023.4003\" target=\"_blank\" rel=\"noopener\">Opening Up AMJ\u2019s Research Methods Repertoire<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amp.2016.0148\" target=\"_blank\" rel=\"noopener\">The Role of Teams in Academic Spin-Offs\u00a0<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amr.2017.0471\" target=\"_blank\" rel=\"noopener\">Reconceptualizing Necessity Entrepreneurship: A Contextualized Framework of Entrepreneurial Processes Under the Condition of Basic Needs<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2018.4005\" target=\"_blank\" rel=\"noopener\">From the Editors\u2014A Brief Primer on Data Visualization Opportunities in Management Research<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2018.4002\" target=\"_blank\" rel=\"noopener\">New Ways of Seeing: Radical Theorizing<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2024.4003\" target=\"_blank\" rel=\"noopener\">What Makes Research Collaborations Successful? Advice from AMJ Authors<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2023.4006\" target=\"_blank\" rel=\"noopener\">From Scarcity to Abundance: Scholars and Scholarship in an Age of Generative Artificial Intelligence<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2025.4002\" target=\"_blank\" rel=\"noopener\">Making a Theoretical Contribution with Qualitative Research<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2023.4004\" target=\"_blank\" rel=\"noopener\">Publishing Multimethod Research in AMJ: A Review and Best-Practice Recommendations<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2023.4005\" target=\"_blank\" rel=\"noopener\">Positioning Research on Novel Phenomena: The Winding Road From Periphery to Core<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2024.4004\" target=\"_blank\" rel=\"noopener\">Strengthening Theory\u2013Methods\u2013Data Links<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2024.4002\" target=\"_blank\" rel=\"noopener\">Mobilizing New Sources of Data: Opportunities and Recommendations<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2024.4006\" target=\"_blank\" rel=\"noopener\">Advancing Management Theory through Interdisciplinary Research: Challenges and Opportunities<\/a><\/li><li><a href=\"https:\/\/journals.aom.org\/doi\/10.5465\/amj.2025.4003\" target=\"_blank\" rel=\"noopener\">Reengaging with the Classics<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238f48f elementor-widget elementor-widget-shortcode\" data-id=\"238f48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6874\" class=\"elementor elementor-6874\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67f7c77 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"67f7c77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0cc426\" data-id=\"e0cc426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50f1202 elementor-widget elementor-widget-text-editor\" data-id=\"50f1202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Disclaimer: All views and opinions expressed by Academy of Management scholars are their own and do not reflect AOM positions or policies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beb3c40 elementor-widget elementor-widget-shortcode\" data-id=\"beb3c40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7276\" class=\"elementor elementor-7276\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17d2208 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17d2208\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f2ab6e\" data-id=\"5f2ab6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f4bc35 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"1f4bc35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/journals.aom.org\/journal\/ami\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"90\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/07\/AOM_Today_AMJ_desktop_leaderboard_ad_728x90.png\" class=\"attachment-full 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/journals.aom.org\/journal\/ami\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"600\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/07\/AOM_Today_Insights_ad_300x600.png\" class=\"attachment-full size-full wp-image-7266\" alt=\"AOM Today Insights Ad\" srcset=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/07\/AOM_Today_Insights_ad_300x600.png 300w, https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/07\/AOM_Today_Insights_ad_300x600-150x300.png 150w, https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/07\/AOM_Today_Insights_ad_300x600-225x450.png 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f30cc38 elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"f30cc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/journals.aom.org\/journal\/ami\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/06\/Insights_AOM_Today_mobile_ad_300x250.png\" class=\"attachment-full size-full wp-image-7249\" alt=\"Insights AOM Today Ads\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marc Gruber Academy of Management Scholar Marc Gruber of Ecole Polytechnique F\u00e9d\u00e9rale de Lausanne holds the chair of entrepreneurship and technology commercialization (since 2005) and served as vice president for innovation (2017-2021). Gruber studies entrepreneurship, strategic management, technology, and innovation management. His work has been published in Academy of Management Journal, Academy of Management Review, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7535,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7523","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marc Gruber - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/marc-gruber\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/marc-gruber\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/marc-gruber\\\/\",\"name\":\"Marc Gruber - 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Gruber studies entrepreneurship, strategic management, technology, and innovation management. 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