{"id":10492,"date":"2026-10-23T10:48:26","date_gmt":"2026-10-23T10:48:26","guid":{"rendered":"https:\/\/www.aom.org\/today\/?p=10492"},"modified":"2026-10-23T14:50:01","modified_gmt":"2026-10-23T14:50:01","slug":"employees-building-their-own-brands-opportunity-or-threat","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/employees-building-their-own-brands-opportunity-or-threat\/","title":{"rendered":"Employees Building Their Own Brands: Opportunity or Threat?"},"content":{"rendered":"

By \u015eule Yal\u04abin<\/a><\/p>\n

On a regular morning, you open LinkedIn and start scrolling. You see a post from a colleague on your team or in your department. It is thoughtful, authentic, and already getting attention, comments, reshares, and engagement.<\/p>\n

And for a brief moment, a question crosses your mind: Is this good for us\u2026or not?<\/p>\n

This is a question I hear more and more today. Because employees are no longer just defined by their job titles; they are visible to peers, bosses, and potential future employers as individuals on social media.<\/p>\n

And this does not only apply to leaders or managers. Students, early-career professionals, and employees at all levels are building their own voice and presence online.<\/p>\n

Honestly, this shift is not surprising. Work is no longer just about tasks and responsibilities. People want to be seen for who they are, what they think, who and what they value, and the value they create. Digital platforms are simply making these personalities, identities, and personas more visible.<\/p>\n

Some organizations still see this as a risk. There is a concern about losing control over messaging, reputation, and representation.<\/p>\n

But the bigger risk is ignoring this shift, because whether organizations support it or not, people are already building their social media presence and increasing their visibility. And when you look closely at the effects of this phenomenon, visibility is not a threat; rather, it is an opportunity.<\/p>\n

People enjoy connecting with other people, both in person and online. A genuine post from an employee often creates more impact than a carefully crafted corporate message. Social media posts that feel more real, more relatable, and more trustworthy generate more attention and engagement.<\/p>\n

So, maybe the real question is not \u201cHow do we control this?\u201d but rather \u201cHow do we make this meaningful and rewarding for both individual employees and their organizations?\u201d And this is where a mindset shift becomes important.<\/p>\n

Organizations\u2019 leaders and managers need to move from seeking to control all aspects of employees\u2019 lives to supporting their self-expression. Guidelines are more effective than guardrails. Reminding employees about the company\u2019s social responsibility, mission, purpose, or code of ethics can be helpful, because when people understand what the organization stands for, they naturally reflect it in how they communicate.<\/p>\n

In practice, I see three simple but powerful focus areas:<\/p>\n