{"id":10594,"date":"2026-11-02T09:30:26","date_gmt":"2026-11-02T09:30:26","guid":{"rendered":"https:\/\/www.aom.org\/today\/?p=10594"},"modified":"2026-10-28T15:45:04","modified_gmt":"2026-10-28T15:45:04","slug":"why-us-leaders-should-return-to-exercising-soft-power","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/why-us-leaders-should-return-to-exercising-soft-power\/","title":{"rendered":"Why US Leaders Should Return to Exercising Soft Power"},"content":{"rendered":"<p>By <a href=\"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/\" target=\"_blank\" rel=\"noopener\">Daniel Butcher<\/a><\/p>\n<p>US President Donald Trump\u2019s leadership style prioritizes hard power and transaction-focused, zero-sum negotiation. After eight years of Trump at the helm, future U.S. administrations must return to a strategy of stewardship, soft power, and diplomatic, win-win negotiation to heal geopolitical, social, and reputational wounds and restore the country\u2019s frayed global standing, according to many foreign-policy experts.<\/p>\n<p>Academy of Management Scholar <a href=\"https:\/\/www.aom.org\/today\/jeffrey-pfeffer\/\" target=\"_blank\" rel=\"noopener\">Jeffrey Pfeffer<\/a> of Stanford University wrote several books on leadership and power\u2014including <em>Power in Organizations<\/em>, <em>Managing with Power<\/em>, <em>Power: Why Some People Have It\u2014and Others Don&#8217;t<\/em>, <em>Leadership BS<\/em>, and <em>7 Rules of Power<\/em>\u2014all before President Trump began his second term, but he said that their key findings apply to him.<\/p>\n<p>\u201cI teach a power class at Stanford, which is a pretty interesting and tough class, and people talk about soft power, which the U.S. used to be known for, whereas Donald Trump is the best example of hard power and how effective it can be\u2014I mean, there is nothing soft about the Trump administration and its approach to people who disagree with it.<\/p>\n<p>\u201cI would recommend that the next president of the U.S., whoever that may be, return to exercising soft power more effectively,\u201d he said. \u201cPeople need to understand that with great power comes great responsibility, as Stan Lee wrote in a Spider-Man comic book.<\/p>\n<p>\u201cI would return to the idea of stewardship\u2014that what leaders do is consequential, and that they ought to look at the consequences not just for the short-term bottom line but also for the human beings and, for that matter, the physical environment affected by those choices.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Daniel Butcher US President Donald Trump\u2019s leadership style prioritizes hard power and transaction-focused, zero-sum negotiation. After eight years of Trump at the helm, future U.S. administrations must return to a strategy of stewardship, soft power, and diplomatic, win-win negotiation to heal geopolitical, social, and reputational wounds and restore the country\u2019s frayed global standing, according [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_ppma_block_editor_authors":""},"categories":[60,72,73,19],"tags":[],"sp_smart_badges":[],"ppma_author":[70],"class_list":["post-10594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diversity","category-ethics","category-gender","category-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why US Leaders Should Return to Exercising Soft Power - Academy of Management Today<\/title>\n<meta name=\"description\" content=\"US President Donald Trump\u2019s leadership style prioritizes hard power and transaction-focused, zero-sum negotiation. After eight years of Trump at the helm, future US administrations must return to a strategy of stewardship, soft power, and diplomatic, win-win negotiation to heal geopolitical, social, and reputational wounds and restore the country\u2019s frayed global standing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/why-us-leaders-should-return-to-exercising-soft-power\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Butcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-us-leaders-should-return-to-exercising-soft-power\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-us-leaders-should-return-to-exercising-soft-power\\\/\"},\"author\":{\"name\":\"Daniel Butcher\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"headline\":\"Why US Leaders Should Return to Exercising Soft Power\",\"datePublished\":\"2026-11-02T09:30:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-us-leaders-should-return-to-exercising-soft-power\\\/\"},\"wordCount\":286,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-us-leaders-should-return-to-exercising-soft-power\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg\",\"articleSection\":[\"DIVERSITY\",\"ETHICS\",\"GENDER\",\"LEADERSHIP\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-us-leaders-should-return-to-exercising-soft-power\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-us-leaders-should-return-to-exercising-soft-power\\\/\",\"name\":\"Why US Leaders Should Return to Exercising Soft Power - Academy of Management Today\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-us-leaders-should-return-to-exercising-soft-power\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-us-leaders-should-return-to-exercising-soft-power\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg\",\"datePublished\":\"2026-11-02T09:30:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"description\":\"US President Donald Trump\u2019s leadership style prioritizes hard power and transaction-focused, zero-sum negotiation. 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Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer\/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications\u2019s InvestmentNews and Crain\u2019s Wealth, eFinancialCareers, and Arizent\u2019s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor\u2019s degree, Cum Laude, from the University of Colorado Boulder and his master\u2019s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.","sameAs":["https:\/\/aomtodayprod.wpenginepowered.com","https:\/\/www.linkedin.com\/in\/danielbutcher"],"url":"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/"}]}},"authors":[{"term_id":70,"user_id":4,"is_guest":0,"slug":"daniel-butcher","display_name":"Daniel Butcher","avatar_url":{"url":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/01\/DanButcher_Academy-of-Management.webp","url2x":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/01\/DanButcher_Academy-of-Management.webp"},"avatar_alt":"","avatar_decorative":"","author_category":"1","first_name":"Daniel","last_name":"Butcher","user_url":"https:\/\/aomtodayprod.wpenginepowered.com","job_title":"Managing Editor, AOM Today, Academy of Management","description":"Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for <i>Strategic Finance<\/i> magazine and <i>Management Accounting Quarterly<\/i>, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer\/editor at <i>The Financial Times,<\/i> including daily FT sister publications <i>Ignites<\/i> and <i>FundFire<\/i>, as well as Crain Communications\u2019s <i>InvestmentNews<\/i> and <i>Crain\u2019s Wealth<\/i>, eFinancialCareers, and Arizent\u2019s <i>Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant<\/i>, and <i>Money Management Executive<\/i>. He earned his bachelor\u2019s degree, Cum Laude, from the University of Colorado Boulder and his master\u2019s degree from New York University. You can reach him at <a href=\"mailto:dbutcher@aom.org\" target=\"_blank\" rel=\"noopener\">dbutcher@aom.org<\/a> or via <a href=\"https:\/\/www.linkedin.com\/in\/danielbutcher\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>."}],"rttpg_featured_image_url":{"full":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg",9434,6289,false],"landscape":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg",9434,6289,false],"portraits":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg",9434,6289,false],"thumbnail":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries-150x150.jpg",150,150,true],"medium":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries-300x200.jpg",300,200,true],"large":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg",1536,1024,false],"2048x2048":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg",2048,1365,false],"owl_elementor_thumbnail":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg",600,400,false],"owl_elementor_team":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg",350,233,false],"owl_elementor_testimonial":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/10\/GENEVA-SWITZERLAND-OCTOBER-2-2023-The-United-Nations-Office-at-Geneva-with-the-flags-of-the-member-countries.jpg",100,67,false]},"rttpg_author":{"display_name":"Daniel Butcher","author_link":"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.aom.org\/today\/category\/diversity\/\" rel=\"category tag\">DIVERSITY<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/ethics\/\" rel=\"category tag\">ETHICS<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/gender\/\" rel=\"category tag\">GENDER<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/leadership\/\" rel=\"category tag\">LEADERSHIP<\/a>","rttpg_excerpt":"By Daniel Butcher US President Donald Trump\u2019s leadership style prioritizes hard power and transaction-focused, zero-sum negotiation. After eight years of Trump at the helm, future U.S. administrations must return to a strategy of stewardship, soft power, and diplomatic, win-win negotiation to heal geopolitical, social, and reputational wounds and restore the country\u2019s frayed global standing, according&hellip;","_links":{"self":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/10594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/comments?post=10594"}],"version-history":[{"count":5,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/10594\/revisions"}],"predecessor-version":[{"id":10615,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/10594\/revisions\/10615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media\/10530"}],"wp:attachment":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media?parent=10594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/categories?post=10594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/tags?post=10594"},{"taxonomy":"sp_smart_badges","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/sp_smart_badges?post=10594"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/ppma_author?post=10594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}