{"id":3587,"date":"2025-07-08T15:58:39","date_gmt":"2025-07-08T15:58:39","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?p=3587"},"modified":"2025-07-08T15:58:39","modified_gmt":"2025-07-08T15:58:39","slug":"election-loss-lessons-for-democrats","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/","title":{"rendered":"Election Loss Lessons for Democrats"},"content":{"rendered":"<p>By <a href=\"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/\" target=\"_blank\" rel=\"noopener\">Daniel Butcher<\/a><\/p>\n<p>Leading up to the 2024 U.S. election, Democratic candidates needed to do a better job of keeping their fingers on the pulse of American voters and taking their concerns about jobs and the high cost of living seriously, rather than insisting on painting a rosy picture of the economy, according to Academy of Management Scholar <a href=\"https:\/\/www.aom.org\/today\/tim-pollock\/\" target=\"_blank\" rel=\"noopener\">Tim Pollock<\/a> of the University of Tennessee, Knoxville.<\/p>\n<p>Pollock noted a disconnect between Democratic politicians\u2019 messages and what swing voters wanted to hear.<\/p>\n<p>\u201cPeople are saying, \u2018I\u2019m upset about this. This is what I see in my daily life,\u2019 and Democrats talked at a more general, abstract level, saying, \u2018It\u2019s really not that bad because of this, that, and the other thing,\u2019 and voters think, \u2018Yeah, that\u2019s nice, but that\u2019s not my reality,\u2019\u201d Pollock said. \u201cAnd so if you really want to influence somebody, especially when they\u2019re having a really strong, visceral, negative emotional response, you have to try to understand where they\u2019re coming from, acknowledge their pain, and talk about where they\u2019re at.<\/p>\n<p>\u201cEven if you can\u2019t come up with a perfect solution or what you\u2019re proposing isn\u2019t going to really be feasible, people are going to feel better if they think they\u2019re acknowledged and recognized,\u201d he said. \u201cThat\u2019s similar to what we founding the research study we did about social-media influencers, who are effective at talking about people, saying \u2018you\u2019 not \u2018me,\u2019 using language that conveys an understanding of where their audience is coming from, and talking to them about their issues\u2014that\u2019s what people want.<\/p>\n<p>\u201cThey want to feel seen and heard.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Daniel Butcher Leading up to the 2024 U.S. election, Democratic candidates needed to do a better job of keeping their fingers on the pulse of American voters and taking their concerns about jobs and the high cost of living seriously, rather than insisting on painting a rosy picture of the economy, according to Academy [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,29,78],"tags":[],"sp_smart_badges":[],"ppma_author":[70],"class_list":["post-3587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communicating","category-emotions","category-policy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Election Loss Lessons for Democrats - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Butcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/\"},\"author\":{\"name\":\"Daniel Butcher\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"headline\":\"Election Loss Lessons for Democrats\",\"datePublished\":\"2025-07-08T15:58:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/\"},\"wordCount\":281,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg\",\"articleSection\":[\"COMMUNICATING\",\"EMOTIONS\",\"POLICY\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/\",\"name\":\"Election Loss Lessons for Democrats - Academy of Management Today\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg\",\"datePublished\":\"2025-07-08T15:58:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Source: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/election-loss-lessons-for-democrats\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aom.org\\\/today\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Election Loss Lessons for Democrats\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#website\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/\",\"name\":\"Academy of Management Today\",\"description\":\"Smarter, faster business news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aom.org\\\/today\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\",\"name\":\"Daniel Butcher\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g559188980b254e0e0624aacb72ebc733\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g\",\"caption\":\"Daniel Butcher\"},\"description\":\"Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer\\\/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications\u2019s InvestmentNews and Crain\u2019s Wealth, eFinancialCareers, and Arizent\u2019s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor\u2019s degree, Cum Laude, from the University of Colorado Boulder and his master\u2019s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.\",\"sameAs\":[\"https:\\\/\\\/aomtodayprod.wpenginepowered.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/danielbutcher\\\/\"],\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/author\\\/daniel-butcher\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Election Loss Lessons for Democrats - Academy of Management Today","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/","twitter_misc":{"Written by":"Daniel Butcher","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/#article","isPartOf":{"@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/"},"author":{"name":"Daniel Butcher","@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/d1297a59039d9ca7bac9d9f0952e508c"},"headline":"Election Loss Lessons for Democrats","datePublished":"2025-07-08T15:58:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/"},"wordCount":281,"commentCount":0,"image":{"@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg","articleSection":["COMMUNICATING","EMOTIONS","POLICY"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/","url":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/","name":"Election Loss Lessons for Democrats - Academy of Management Today","isPartOf":{"@id":"https:\/\/www.aom.org\/today\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/#primaryimage"},"image":{"@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg","datePublished":"2025-07-08T15:58:39+00:00","author":{"@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/d1297a59039d9ca7bac9d9f0952e508c"},"breadcrumb":{"@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/#primaryimage","url":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg","contentUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg","width":2560,"height":1707,"caption":"Source: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aom.org\/today\/election-loss-lessons-for-democrats\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aom.org\/today\/"},{"@type":"ListItem","position":2,"name":"Election Loss Lessons for Democrats"}]},{"@type":"WebSite","@id":"https:\/\/www.aom.org\/today\/#website","url":"https:\/\/www.aom.org\/today\/","name":"Academy of Management Today","description":"Smarter, faster business news","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aom.org\/today\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/d1297a59039d9ca7bac9d9f0952e508c","name":"Daniel Butcher","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g559188980b254e0e0624aacb72ebc733","url":"https:\/\/secure.gravatar.com\/avatar\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g","caption":"Daniel Butcher"},"description":"Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer\/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications\u2019s InvestmentNews and Crain\u2019s Wealth, eFinancialCareers, and Arizent\u2019s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor\u2019s degree, Cum Laude, from the University of Colorado Boulder and his master\u2019s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.","sameAs":["https:\/\/aomtodayprod.wpenginepowered.com","https:\/\/www.linkedin.com\/in\/danielbutcher\/"],"url":"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/"}]}},"authors":[{"term_id":70,"user_id":4,"is_guest":0,"slug":"daniel-butcher","display_name":"Daniel Butcher","avatar_url":{"url":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/01\/DanButcher_Academy-of-Management.webp","url2x":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/01\/DanButcher_Academy-of-Management.webp"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"rttpg_featured_image_url":{"full":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg",2560,1707,false],"landscape":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg",2560,1707,false],"portraits":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-150x150.jpg",150,150,true],"medium":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-300x200.jpg",300,200,true],"large":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-2048x1365.jpg",2048,1365,true],"owl_elementor_thumbnail":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-600x400.jpg",600,400,true],"owl_elementor_team":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-350x450.jpg",350,450,true],"owl_elementor_testimonial":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/04\/shuKeene-NH-April-24-2019-Democratic-2020-U.S.-presidential-candidate-Kamala-Harris-campaigns-in-New-Hampshire-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"Daniel Butcher","author_link":"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/"},"rttpg_comment":2,"rttpg_category":"<a href=\"https:\/\/www.aom.org\/today\/category\/communicating\/\" rel=\"category tag\">COMMUNICATING<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/emotions\/\" rel=\"category tag\">EMOTIONS<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/policy\/\" rel=\"category tag\">POLICY<\/a>","rttpg_excerpt":"By Daniel Butcher Leading up to the 2024 U.S. election, Democratic candidates needed to do a better job of keeping their fingers on the pulse of American voters and taking their concerns about jobs and the high cost of living seriously, rather than insisting on painting a rosy picture of the economy, according to Academy&hellip;","_links":{"self":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/3587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/comments?post=3587"}],"version-history":[{"count":0,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/3587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media\/4725"}],"wp:attachment":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media?parent=3587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/categories?post=3587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/tags?post=3587"},{"taxonomy":"sp_smart_badges","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/sp_smart_badges?post=3587"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/ppma_author?post=3587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}