{"id":3603,"date":"2025-07-08T15:58:43","date_gmt":"2025-07-08T15:58:43","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?p=3603"},"modified":"2025-07-08T15:58:43","modified_gmt":"2025-07-08T15:58:43","slug":"people-use-crowdfunding-to-show-compassion","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/","title":{"rendered":"People Use Crowdfunding to Show Compassion"},"content":{"rendered":"

By Daniel Butcher<\/a><\/p>\n

The nonfinancial support that crowdfunding platforms such as GoFundMe provide via social media is crucial for raising awareness about charitable causes, entrepreneurial initiatives, and people who need help. For example, dozens of GoFundMe campaigns sprung up in the wake of a mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, on Valentine\u2019s Day 2018.<\/p>\n

Academy of Management Scholar Dean Shepherd<\/a> of the University of Notre Dame said that crowdfunding has given the world a new way to help people whose lives have been upended by disasters and tragedies.<\/p>\n

\u201cAnother part of crowdfunding in addition to raising money was more like a social movement focused on how we prevent these things from happening again in the future,\u201d Shepherd said.<\/p>\n

\u201cSo in some ways, the platform provides a basis for which communities can come together and display compassion, by which we mean trying to alleviate the suffering of other people, but perhaps also create these social movements to try and change the legislation, trying to change laws to try and improve life for people,\u201d he said.<\/p>\n

Hundreds of millions of people have donated more than $30 billion for mostly charitable causes through GoFundMe since it launched in 2010. Budding and would-be entrepreneurs have long used the platform to try to get funding for their business ideas, but using it in such as multifaceted way to process a tragedy was rare at the time of the Parkland shooting in 2018.<\/p>\n

\u201cIt\u2019s a unique way of using this crowdfunding,\u201d Shepherd said. \u201cIt was an emotional outpouring of compassion for people shattered by a crisis demonstrating that crowdfunding can also be used for that purpose in addition to trying to fund new products and new services as well\u2014that\u2019s interesting.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Daniel Butcher The nonfinancial support that crowdfunding platforms such as GoFundMe provide via social media is crucial for raising awareness about charitable causes, entrepreneurial initiatives, and people who need help. For example, dozens of GoFundMe campaigns sprung up in the wake of a mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, […]<\/p>\n","protected":false},"author":4,"featured_media":3605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,72,21,75],"tags":[],"sp_smart_badges":[],"ppma_author":[70],"class_list":["post-3603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-ethics","category-innovation","category-investors"],"acf":[],"yoast_head":"\nPeople Use Crowdfunding to Show Compassion - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Butcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/\"},\"author\":{\"name\":\"Daniel Butcher\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"headline\":\"People Use Crowdfunding to Show Compassion\",\"datePublished\":\"2025-07-08T15:58:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/\"},\"wordCount\":295,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/rich-man-gives-to-poor-man.webp\",\"articleSection\":[\"ENTREPRENEURSHIP\",\"ETHICS\",\"INNOVATION\",\"INVESTORS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/\",\"name\":\"People Use Crowdfunding to Show Compassion - Academy of Management Today\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/rich-man-gives-to-poor-man.webp\",\"datePublished\":\"2025-07-08T15:58:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/rich-man-gives-to-poor-man.webp\",\"contentUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/rich-man-gives-to-poor-man.webp\",\"width\":1000,\"height\":720,\"caption\":\"Source: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/people-use-crowdfunding-to-show-compassion\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aom.org\\\/today\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"People Use Crowdfunding to Show Compassion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#website\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/\",\"name\":\"Academy of Management Today\",\"description\":\"Smarter, faster business news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aom.org\\\/today\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\",\"name\":\"Daniel Butcher\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g559188980b254e0e0624aacb72ebc733\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g\",\"caption\":\"Daniel Butcher\"},\"description\":\"Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer\\\/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications\u2019s InvestmentNews and Crain\u2019s Wealth, eFinancialCareers, and Arizent\u2019s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor\u2019s degree, Cum Laude, from the University of Colorado Boulder and his master\u2019s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.\",\"sameAs\":[\"https:\\\/\\\/aomtodayprod.wpenginepowered.com\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/danielbutcher\\\/\"],\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/author\\\/daniel-butcher\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"People Use Crowdfunding to Show Compassion - Academy of Management Today","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/","twitter_misc":{"Written by":"Daniel Butcher","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/#article","isPartOf":{"@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/"},"author":{"name":"Daniel Butcher","@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/d1297a59039d9ca7bac9d9f0952e508c"},"headline":"People Use Crowdfunding to Show Compassion","datePublished":"2025-07-08T15:58:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/"},"wordCount":295,"commentCount":0,"image":{"@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp","articleSection":["ENTREPRENEURSHIP","ETHICS","INNOVATION","INVESTORS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/","url":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/","name":"People Use Crowdfunding to Show Compassion - Academy of Management Today","isPartOf":{"@id":"https:\/\/www.aom.org\/today\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/#primaryimage"},"image":{"@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp","datePublished":"2025-07-08T15:58:43+00:00","author":{"@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/d1297a59039d9ca7bac9d9f0952e508c"},"breadcrumb":{"@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/#primaryimage","url":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp","contentUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp","width":1000,"height":720,"caption":"Source: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aom.org\/today\/people-use-crowdfunding-to-show-compassion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aom.org\/today\/"},{"@type":"ListItem","position":2,"name":"People Use Crowdfunding to Show Compassion"}]},{"@type":"WebSite","@id":"https:\/\/www.aom.org\/today\/#website","url":"https:\/\/www.aom.org\/today\/","name":"Academy of Management Today","description":"Smarter, faster business news","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aom.org\/today\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/d1297a59039d9ca7bac9d9f0952e508c","name":"Daniel Butcher","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g559188980b254e0e0624aacb72ebc733","url":"https:\/\/secure.gravatar.com\/avatar\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/085e55dd8b6bc186c84fe76ed72735ec1ce8396dff19755de507fb86659a8d08?s=96&d=mm&r=g","caption":"Daniel Butcher"},"description":"Daniel Butcher is a writer and the Managing Editor of AOM Today at the Academy of Management (AOM). Previously, he was a writer and the Finance Editor for Strategic Finance magazine and Management Accounting Quarterly, a scholarly journal, at the Institute of Management Accountants (IMA). Prior to that, he worked as a writer\/editor at The Financial Times, including daily FT sister publications Ignites and FundFire, as well as Crain Communications\u2019s InvestmentNews and Crain\u2019s Wealth, eFinancialCareers, and Arizent\u2019s Financial Planning, Re:Invent|Wealth, On Wall Street, Bank Investment Consultant, and Money Management Executive. He earned his bachelor\u2019s degree, Cum Laude, from the University of Colorado Boulder and his master\u2019s degree from New York University. You can reach him at dbutcher@aom.org or via LinkedIn.","sameAs":["https:\/\/aomtodayprod.wpenginepowered.com","https:\/\/www.linkedin.com\/in\/danielbutcher\/"],"url":"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/"}]}},"authors":[{"term_id":70,"user_id":4,"is_guest":0,"slug":"daniel-butcher","display_name":"Daniel Butcher","avatar_url":{"url":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/01\/DanButcher_Academy-of-Management.webp","url2x":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/01\/DanButcher_Academy-of-Management.webp"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"rttpg_featured_image_url":{"full":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp",1000,720,false],"landscape":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp",1000,720,false],"portraits":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp",1000,720,false],"thumbnail":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man-150x150.webp",150,150,true],"medium":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man-300x216.webp",300,216,true],"large":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp",800,576,false],"1536x1536":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp",1000,720,false],"2048x2048":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man.webp",1000,720,false],"owl_elementor_thumbnail":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man-600x432.webp",600,432,true],"owl_elementor_team":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man-350x450.webp",350,450,true],"owl_elementor_testimonial":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/03\/rich-man-gives-to-poor-man-100x100.webp",100,100,true]},"rttpg_author":{"display_name":"Daniel Butcher","author_link":"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/"},"rttpg_comment":1,"rttpg_category":"<a href=\"https:\/\/www.aom.org\/today\/category\/entrepreneurship\/\" rel=\"category tag\">ENTREPRENEURSHIP<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/ethics\/\" rel=\"category tag\">ETHICS<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/innovation\/\" rel=\"category tag\">INNOVATION<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/investors\/\" rel=\"category tag\">INVESTORS<\/a>","rttpg_excerpt":"By Daniel Butcher The nonfinancial support that crowdfunding platforms such as GoFundMe provide via social media is crucial for raising awareness about charitable causes, entrepreneurial initiatives, and people who need help. For example, dozens of GoFundMe campaigns sprung up in the wake of a mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida,…","_links":{"self":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/3603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/comments?post=3603"}],"version-history":[{"count":0,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/3603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media\/3605"}],"wp:attachment":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media?parent=3603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/categories?post=3603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/tags?post=3603"},{"taxonomy":"sp_smart_badges","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/sp_smart_badges?post=3603"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/ppma_author?post=3603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}