{"id":3630,"date":"2025-07-08T15:58:52","date_gmt":"2025-07-08T15:58:52","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?p=3630"},"modified":"2025-07-08T15:58:52","modified_gmt":"2025-07-08T15:58:52","slug":"the-secrets-to-success-for-metacognitive-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/the-secrets-to-success-for-metacognitive-entrepreneurs\/","title":{"rendered":"The Secrets to Success for \u201cMetacognitive\u201d Entrepreneurs"},"content":{"rendered":"

By Daniel Butcher<\/a><\/p>\n

Despite being dyslexic, Richard Branson co-founded Virgin Group in 1970 and eventually became a billionaire, British knight, and celebrity. He has speculated that his dyslexia was actually an asset by forcing him to think in less conventional ways when brainstorming, as well as launching and running businesses.<\/p>\n

Academy of Management Scholar Dean Shepherd<\/a> of the University of Notre Dame said that research by him and his colleagues shows that more \u201cmetacognitive\u201d entrepreneurs are, the more adaptable they are and the more likely they are to pivot, ultimately achieving better results. Metacognition is about understanding how your own brain makes sense of the world, how your learn, and how you solve problems.<\/p>\n

\u201cBranson, who founded the Virgin Group, has dyslexia, and in an interview he was saying it was because of that dyslexia that he had to learn how to think in a different, more deliberative way, rather than rely on intuition,\u201d Shepherd said. \u201cHe attributes his success as an entrepreneur to his dyslexia, because he engages in metacognition, thinking about the way that we think about things\u2014we often just make decisions based on intuition.<\/p>\n

\u201cWe don’t think about things; we just make an automatic decision, and sometimes our intuition is right, but sometimes it can be wrong, and if we\u2019re not thinking about it, we don\u2019t question it,\u201d he said. \u201cAnd with dyslexia, he learned these learning skills, which made him more metacognitive, so he thought more about the way that he thinks about things.\u201d<\/p>\n

Research on primary schools found that children who are taught metacognitive skills perform significantly better in reading and mathematics. Those metacognitive skills can be applied to entrepreneurship and leadership as well.<\/p>\n

\u201cRather than just assuming that they\u2019ll figure it out intuitively, practitioners of metacognition ask themselves four questions: \u2018What is the problem really asking? What are we really facing here? How is this similar to something that we\u2019ve faced in the past? And how is it different from what we\u2019ve faced in the past?\u2019\u201d Shepherd said. \u201cIt stops us from doing this automatic thinking, then we say, \u2018What\u2019s the best way to approach this problem? What are the different ways that we can approach this situation?\u2019 and choose one.<\/p>\n

\u201cAs we\u2019re engaged in that, we stop ourselves to reflect and we say, \u2018How am I doing? Am I heading in the right direction?\u2019\u201d he said. \u201cWhen you use metacognition, you interrupt your intuition at different periods just to remind yourself to be a little bit more deliberative in the way that you think now.\u201d<\/p>\n

Intuition is important, Shepherd stressed. It\u2019s an effective way to make quick decisions that is especially effective when it\u2019s based on expertise. But problems arise for those who never question that intuitive decision-making process.<\/p>\n

\u201cThere are some people who rarely question those assumptions based on intuition, but as we engage in metacognition, we start to question them,\u201d Shepherd said. \u201cAnd when you have dyslexia, it forces you to have that sort of thinking discipline in order to be more deliberative in the way that you think.<\/p>\n

\u201cThat\u2019s my that was my interpretation of Branson\u2019s statement,\u201d he said. \u201cWhile I\u2019m not sure if he would necessarily agree with all of that, he did say that it forced him to be more disciplined in the way he thinks.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Daniel Butcher Despite being dyslexic, Richard Branson co-founded Virgin Group in 1970 and eventually became a billionaire, British knight, and celebrity. He has speculated that his dyslexia was actually an asset by forcing him to think in less conventional ways when brainstorming, as well as launching and running businesses. Academy of Management Scholar Dean […]<\/p>\n","protected":false},"author":4,"featured_media":4022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,22,21,19],"tags":[],"sp_smart_badges":[],"ppma_author":[70],"class_list":["post-3630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emotions","category-entrepreneurship","category-innovation","category-leadership"],"acf":[],"yoast_head":"\nThe Secrets to Success for \u201cMetacognitive\u201d Entrepreneurs - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/the-secrets-to-success-for-metacognitive-entrepreneurs\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Butcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-secrets-to-success-for-metacognitive-entrepreneurs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-secrets-to-success-for-metacognitive-entrepreneurs\\\/\"},\"author\":{\"name\":\"Daniel Butcher\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"headline\":\"The Secrets to Success for \u201cMetacognitive\u201d Entrepreneurs\",\"datePublished\":\"2025-07-08T15:58:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-secrets-to-success-for-metacognitive-entrepreneurs\\\/\"},\"wordCount\":568,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-secrets-to-success-for-metacognitive-entrepreneurs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Richard-Branson-Virgin-metacognition1.webp\",\"articleSection\":[\"EMOTIONS\",\"ENTREPRENEURSHIP\",\"INNOVATION\",\"LEADERSHIP\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/the-secrets-to-success-for-metacognitive-entrepreneurs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-secrets-to-success-for-metacognitive-entrepreneurs\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-secrets-to-success-for-metacognitive-entrepreneurs\\\/\",\"name\":\"The Secrets to Success for \u201cMetacognitive\u201d Entrepreneurs - 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He has speculated that his dyslexia was actually an asset by forcing him to think in less conventional ways when brainstorming, as well as launching and running businesses. 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