{"id":3773,"date":"2025-04-02T19:15:22","date_gmt":"2025-04-02T19:15:22","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?p=3773"},"modified":"2025-12-23T12:03:51","modified_gmt":"2025-12-23T12:03:51","slug":"legos-leaders-walk-a-tightrope-to-current-and-future-success","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/legos-leaders-walk-a-tightrope-to-current-and-future-success\/","title":{"rendered":"Lego\u2019s Leaders Walk a Tightrope to Current and Future Success"},"content":{"rendered":"

By Daniel Butcher<\/a><\/p>\n

The Lego Group, an iconic construction toy production company, has had to adapt over the years to remain competitive and successful in a constantly changing landscape. Its leaders\u2019 approaches to change management and strategic planning are instructive for senior executives having to keep everyone on the same page while making adjustments to overcome challenges.<\/p>\n

Academy of Management Scholar Wendy Smith<\/a> said that Lego has been adept at navigating change. However, she studied a period when the company\u2019s middle managers were feeling upended as their mandate seemed to be all over the place.<\/p>\n

\u201cThe question was, how could Lego\u2019s leaders implement the necessary changes while preventing their people from feeling held at bay and uncomfortable with all these changes? Amid the mess of this change initiative, the managers had to figure out a workable certainty,\u201d Smith said. \u201cThey weren’t coming up with a global strategy of what they were going to do for the change from start to finish; rather, they were figuring out what\u2019s the next best step.<\/p>\n

\u201cWe actually find that similar approaches are effective in managing paradox, which I talk about as tightrope walking or dynamic decision making,\u201d she said. \u201cThe big idea here is that when people think about both\/and rather than either\/or, and when people think about living in paradox and accommodating competing demands, they tend to think that there\u2019s going to be this great solution, this great win-win benefit where everybody\u2019s happy.\u201d<\/p>\n

Smith uses the metaphor of the mule to talk about that common expectation, which may not be realistic.<\/p>\n

\u201cThe mule is the oldest hybrid animal that humans have been breeding for thousands of years; it\u2019s stronger than a horse and smarter and faster than a donkey\u2014if you bring the donkey and the horse together, you\u2019ve got this mule, and it\u2019s an animal that\u2019s better suited to its intended roles even if it\u2019s not as strong as a donkey or as smart and fast as a horse,\u201d Smith said. \u201cLego\u2019s leaders were doing this micro-oscillation in their decision making; there would be all these moments of issues bubbling up for them, like, \u2018How do we allocate our engineers at this moment to the existing products or the innovation? \u2018What do we do with our sales team?\u2019 How do we think about structuring our senior leadership team?\u2019<\/p>\n

\u201cAnd sometimes those decisions would lean more toward the value or benefit of the innovation, and sometimes they would lean more toward the benefit of the existing product; they would sort of oscillate between investing in the two\u2014that\u2019s tightrope walking,\u201d she said. \u201cIf you\u2019re going to accommodate competing demands, one major strategy is to look to the future, a long-term vision, and leaders are on the tightrope, which means that they\u2019re making tweaks in their decisions over time\u2014multiple micro-decisions, sometimes to one side, and sometimes to the other, but you aren\u2019t overextending to one side so that you fall over.<\/p>\n

\u201cAt Lego, they would have to be making decisions that sometimes were accommodating the novel new world and sometimes holding stable in the existing world, and they were shifting, and that has become a big idea for leaders in navigating paradox and living in the both\/and mindset.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Daniel Butcher The Lego Group, an iconic construction toy production company, has had to adapt over the years to remain competitive and successful in a constantly changing landscape. Its leaders\u2019 approaches to change management and strategic planning are instructive for senior executives having to keep everyone on the same page while making adjustments to […]<\/p>\n","protected":false},"author":4,"featured_media":8205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,21,19,76],"tags":[],"sp_smart_badges":[],"ppma_author":[70],"class_list":["post-3773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-innovation","category-leadership","category-performance"],"acf":[],"yoast_head":"\nLego\u2019s Leaders Walk a Tightrope to Current and Future Success - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/legos-leaders-walk-a-tightrope-to-current-and-future-success\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Butcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/legos-leaders-walk-a-tightrope-to-current-and-future-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/legos-leaders-walk-a-tightrope-to-current-and-future-success\\\/\"},\"author\":{\"name\":\"Daniel Butcher\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"headline\":\"Lego\u2019s Leaders Walk a Tightrope to Current and Future Success\",\"datePublished\":\"2025-04-02T19:15:22+00:00\",\"dateModified\":\"2025-12-23T12:03:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/legos-leaders-walk-a-tightrope-to-current-and-future-success\\\/\"},\"wordCount\":565,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/legos-leaders-walk-a-tightrope-to-current-and-future-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Lego-bricks-blocks-leaders_cropped-scaled-1.webp\",\"articleSection\":[\"ENTREPRENEURSHIP\",\"INNOVATION\",\"LEADERSHIP\",\"PERFORMANCE\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/legos-leaders-walk-a-tightrope-to-current-and-future-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/legos-leaders-walk-a-tightrope-to-current-and-future-success\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/legos-leaders-walk-a-tightrope-to-current-and-future-success\\\/\",\"name\":\"Lego\u2019s Leaders Walk a Tightrope to Current and Future Success - 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