{"id":3839,"date":"2025-07-08T15:57:47","date_gmt":"2025-07-08T15:57:47","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?p=3839"},"modified":"2025-07-08T15:57:47","modified_gmt":"2025-07-08T15:57:47","slug":"why-many-big-brands-reneged-on-diversity-commitments","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/why-many-big-brands-reneged-on-diversity-commitments\/","title":{"rendered":"Why Many Big Brands Reneged on Diversity Commitments"},"content":{"rendered":"

By Daniel Butcher<\/a><\/p>\n

In November 2024, Walmart joined other major corporations such as automakers Toyota and Ford Motor Co. in scratching its diversity, equity, and inclusion (DEI) initiatives in the face of threatened boycotts. Walmart announced that it had pulled out of The Human Rights Campaign Corporate Equality Index, which gave priority treatment to suppliers based on racial or gender diversity, and ended support for a racial equity center established after a police officer killed George Floyd in 2020.<\/p>\n

Those decisions come in the wake of the U.S. Supreme Court\u2019s 2023 decision ending affirmative action in college admissions, which has emboldened conservative groups to pressure companies to turn their backs on their DEI commitments. For example, Trump adviser Stephen Miller\u2019s America First Legal group has sued companies with DEI initiatives and programs focused on helping Americans of diverse racial and ethnic groups.<\/p>\n

Academy of Management Scholar Quinetta Roberson<\/a> of Michigan State University recalled that she was confused and saddened when John Deere & Co., Tractor Supply Company, and other companies announced that they were scaling back their DEI initiatives in response to criticism and boycott threats from a conservative influencer.<\/p>\n

\u201cFor those who recognize the value of DEI, it\u2019s perplexing that a non-shareholder could wield such influence over corporate decision-making,\u201d Roberson said. \u201cHowever, this response reveals a deeper issue: The vulnerability of these firms\u2019 DEI efforts suggests they were never a meaningful part of their mission or strategy.<\/p>\n

\u201cInstead, these initiatives were likely performative and transactional, lacking true integration into the companies\u2019 business strategy and operations,\u201d she said. \u201cUnsurprisingly, such superficial approaches to attracting, engaging, and retaining key talent leaves companies exposed to both vulnerability and scrutiny.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Daniel Butcher In November 2024, Walmart joined other major corporations such as automakers Toyota and Ford Motor Co. in scratching its diversity, equity, and inclusion (DEI) initiatives in the face of threatened boycotts. Walmart announced that it had pulled out of The Human Rights Campaign Corporate Equality Index, which gave priority treatment to suppliers […]<\/p>\n","protected":false},"author":4,"featured_media":4530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,60,72,74],"tags":[],"sp_smart_badges":[],"ppma_author":[70],"class_list":["post-3839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-social-responsibility","category-diversity","category-ethics","category-hr"],"acf":[],"yoast_head":"\nWhy Many Big Brands Reneged on Diversity Commitments - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/why-many-big-brands-reneged-on-diversity-commitments\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Butcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-many-big-brands-reneged-on-diversity-commitments\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-many-big-brands-reneged-on-diversity-commitments\\\/\"},\"author\":{\"name\":\"Daniel Butcher\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"headline\":\"Why Many Big Brands Reneged on Diversity Commitments\",\"datePublished\":\"2025-07-08T15:57:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-many-big-brands-reneged-on-diversity-commitments\\\/\"},\"wordCount\":286,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-many-big-brands-reneged-on-diversity-commitments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/brands-reneged-on-DEI-commitments-Frisco-USA-Walmart-supercenter-store-Western-Slope-Colorado-snowcapped-rocky-mountain-winter-exterior-facade-scaled.jpg\",\"articleSection\":[\"CORPORATE SOCIAL RESPONSIBILITY\",\"DIVERSITY\",\"ETHICS\",\"HR\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/why-many-big-brands-reneged-on-diversity-commitments\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-many-big-brands-reneged-on-diversity-commitments\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/why-many-big-brands-reneged-on-diversity-commitments\\\/\",\"name\":\"Why Many Big Brands Reneged on Diversity Commitments - 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Walmart announced that it had pulled out of The Human Rights Campaign Corporate Equality Index, which gave priority treatment to suppliers…","_links":{"self":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/3839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/comments?post=3839"}],"version-history":[{"count":0,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/3839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media\/4530"}],"wp:attachment":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media?parent=3839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/categories?post=3839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/tags?post=3839"},{"taxonomy":"sp_smart_badges","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/sp_smart_badges?post=3839"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/ppma_author?post=3839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}