{"id":3854,"date":"2025-07-08T15:57:23","date_gmt":"2025-07-08T15:57:23","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?p=3854"},"modified":"2025-07-08T15:57:23","modified_gmt":"2025-07-08T15:57:23","slug":"fair-weather-diversity-supporters-make-a-u-turn","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/fair-weather-diversity-supporters-make-a-u-turn\/","title":{"rendered":"Fair-Weather Diversity Supporters Make a U-Turn"},"content":{"rendered":"

By Daniel Butcher<\/a><\/p>\n

When it\u2019s in vogue to support diversity, equity, and inclusion (DEI) and social, racial, and economic justice, many companies tout their support, but when it comes time to actually putting their money where their mouths are, they don\u2019t follow through, or retreat at the first sign of blowback, according to Academy of Management Scholar Quinetta Roberson<\/a> of Michigan State University.<\/p>\n

She said many DEI programs are superficial, that is, more performance than substance. She cites the example of Pride Month, which is celebrated every June.<\/p>\n

\u201cYou have companies that \u2018pride-wash\u2019 their diversity efforts; they want to sponsor the pride parades, and they have rainbows in their store displays or inside their offices, and we saw this last year with Target offering a collection of Pride Month-themed products when some people were saying, \u2018It\u2019s too woke,\u2019\u201d Roberson said. \u201cBut, to me, it\u2019s not showing a significant level of investment in or engagement with the cause of LGBTQ+ rights.<\/p>\n

\u201cMy question would be, \u2018How do the LGBTQ employees at those organizations feel as members of those companies that say they support pride while doing all of these externally facing actions?\u2019\u201d she said. \u201cBut internally, if employees don\u2019t feel psychologically safe, happy, or motivated, that\u2019s where the disconnect is.\u201d<\/p>\n

Another example came in 2020, when a lot of companies decried racial injustice after the murder of George Floyd. Many pledged financial support to nonprofit organizations working to combat social, racial, and economic injustice. However, some companies reneged on their promised support after conservatives began to criticize such organizations as \u201cwoke\u201d and threatened boycotts of them.<\/p>\n

\u201cSome scholars are starting to look at how many people delivered on their pledge or their commitment, and many of them are actually running it back now because of this whole backlash against DEI,\u201d Roberson said. \u201cBut the disconnect was in the lack of support.<\/p>\n

\u201cThey pledged it, they said the words, the CEO included the words in a public speech, but when it came time to putting resources into DEI or making that investment in not-for-profit or social justice organizations, or doing things that were a bit more substantive, that\u2019s where those efforts fell short,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Daniel Butcher When it\u2019s in vogue to support diversity, equity, and inclusion (DEI) and social, racial, and economic justice, many companies tout their support, but when it comes time to actually putting their money where their mouths are, they don\u2019t follow through, or retreat at the first sign of blowback, according to Academy of […]<\/p>\n","protected":false},"author":4,"featured_media":4512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,60,72,74],"tags":[],"sp_smart_badges":[],"ppma_author":[70],"class_list":["post-3854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-social-responsibility","category-diversity","category-ethics","category-hr"],"acf":[],"yoast_head":"\nFair-Weather Diversity Supporters Make a U-Turn - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/fair-weather-diversity-supporters-make-a-u-turn\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Butcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/fair-weather-diversity-supporters-make-a-u-turn\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/fair-weather-diversity-supporters-make-a-u-turn\\\/\"},\"author\":{\"name\":\"Daniel Butcher\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"headline\":\"Fair-Weather Diversity Supporters Make a U-Turn\",\"datePublished\":\"2025-07-08T15:57:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/fair-weather-diversity-supporters-make-a-u-turn\\\/\"},\"wordCount\":375,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/fair-weather-diversity-supporters-make-a-u-turn\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Sharp-U-turn-on-Alpine-road-in-Austria_about-face_fair-weather-support-for-DEI_cropped-scaled.jpg\",\"articleSection\":[\"CORPORATE SOCIAL RESPONSIBILITY\",\"DIVERSITY\",\"ETHICS\",\"HR\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/fair-weather-diversity-supporters-make-a-u-turn\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/fair-weather-diversity-supporters-make-a-u-turn\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/fair-weather-diversity-supporters-make-a-u-turn\\\/\",\"name\":\"Fair-Weather Diversity Supporters Make a U-Turn - 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Butcher","author_link":"https:\/\/www.aom.org\/today\/author\/daniel-butcher\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.aom.org\/today\/category\/corporate-social-responsibility\/\" rel=\"category tag\">CORPORATE SOCIAL RESPONSIBILITY<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/diversity\/\" rel=\"category tag\">DIVERSITY<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/ethics\/\" rel=\"category tag\">ETHICS<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/hr\/\" rel=\"category tag\">HR<\/a>","rttpg_excerpt":"By Daniel Butcher When it\u2019s in vogue to support diversity, equity, and inclusion (DEI) and social, racial, and economic justice, many companies tout their support, but when it comes time to actually putting their money where their mouths are, they don\u2019t follow through, or retreat at the first sign of blowback, according to Academy 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