{"id":3898,"date":"2025-04-14T20:48:41","date_gmt":"2025-04-14T20:48:41","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?p=3898"},"modified":"2025-07-09T15:24:46","modified_gmt":"2025-07-09T15:24:46","slug":"the-lone-genius-myth-overshadows-one-of-the-partners","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/the-lone-genius-myth-overshadows-one-of-the-partners\/","title":{"rendered":"The \u201cLone Genius\u201d Myth Overshadows One of the Partners"},"content":{"rendered":"

By Daniel Butcher<\/a><\/p>\n

Professional creative partners\u2014such as Lennon and McCartney, Rodgers and Hammerstein, the Coen brothers, and Jerry Seinfeld and Larry David provide evidence that the pair is the primary creative unit. But countless examples show when one of a pair gets more credit than the other\u2014think Duke Ellington and Billy Strayhorn, Dave Chappelle and Neil Brennan, Simon and Garfunkel, as well as whoever was the wind beneath Bette Midler\u2019s wings.<\/p>\n

Academy of Management Scholar Bess Rouse<\/a> of Boston College said that many organizational stories feature duos who create together:<\/p>\n

\u2022 Steve Jobs and Steve Wozniak propelled the personal computer revolution.
\n\u2022 Sergey Brin and Larry Page provided new ways to find information through Google.
\n\u2022 Ben Cohen and Jerry Greenfield shifted our expectations about ice cream with flavors such as Cherry Garcia and Phish Food.<\/p>\n

Such creative pairs often start their own companies, but when they work within organizations, they change them.<\/p>\n

\u201cWe have this very this myth of the lone genius\u2014this is woven through the creativity literature where we really want to assign credit to one person,\u201d Rouse said. \u201cThis idea can be very rupturing to a creative dyad, if somebody\u2019s trying to assign more credit to one than the other or saying, \u2018This is really that one person\u2019s idea\u2014that other person didn\u2019t do very much.\u2019<\/p>\n

\u201cOur societal and organizational incentives\u2014both financial rewards and recognition\u2014are generally not aligned well with this idea that we actually do creativity as a very social process,\u201d she said. \u201cIt isn\u2019t just in entertainment and business; also in medical fields, an important question is, \u2018Who came up with what discovery?\u2019 and we\u2019ve gotten a little looser on attribution of credit, being able to say, \u2018This team of people came up with this discovery,\u2019 but often you will hear people still continue to pick apart who did what and say, \u2018That was really this one person\u2019s idea, and this other person was just helpful.\u2019<\/p>\n

\u201cI don\u2019t think we\u2019ve figured out a very good way of rewarding or acknowledging the power that happens in a group or particularly in a dyad around creativity\u2014we still really want to assign ownership or credit to one person.\u201d<\/p>\n

In some cases, different personality types determine which half of a duo is more celebrated by the media.<\/p>\n

\u201cYou definitely see these examples where there\u2019s one person in a duo who becomes a media darling, and sometimes this is by choice, when one person likes being in the spotlight more than another person, and they\u2019re willing to fly under the radar, like Steve Jobs and Steve Wozniak,\u201d Rouse said.<\/p>\n

\u201cYou can think about social dynamics there, and in some situations, one person loves being in front of the camera and getting those kinds of accolades, and another person would prefer to be in the background,\u201d she said.<\/p>\n

\u201cBut sometimes it isn\u2019t an individual choice\u2014that is, there are other factors that come into play that shape who we pay attention to.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

By Daniel Butcher Professional creative partners\u2014such as Lennon and McCartney, Rodgers and Hammerstein, the Coen brothers, and Jerry Seinfeld and Larry David provide evidence that the pair is the primary creative unit. But countless examples show when one of a pair gets more credit than the other\u2014think Duke Ellington and Billy Strayhorn, Dave Chappelle and […]<\/p>\n","protected":false},"author":4,"featured_media":3514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,44,76,79],"tags":[],"sp_smart_badges":[],"ppma_author":[70],"class_list":["post-3898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-motivation","category-performance","category-teams"],"acf":[],"yoast_head":"\nThe \u201cLone Genius\u201d Myth Overshadows One of the Partners - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/the-lone-genius-myth-overshadows-one-of-the-partners\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Butcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-lone-genius-myth-overshadows-one-of-the-partners\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-lone-genius-myth-overshadows-one-of-the-partners\\\/\"},\"author\":{\"name\":\"Daniel Butcher\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/d1297a59039d9ca7bac9d9f0952e508c\"},\"headline\":\"The \u201cLone Genius\u201d Myth Overshadows One of the Partners\",\"datePublished\":\"2025-04-14T20:48:41+00:00\",\"dateModified\":\"2025-07-09T15:24:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-lone-genius-myth-overshadows-one-of-the-partners\\\/\"},\"wordCount\":515,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-lone-genius-myth-overshadows-one-of-the-partners\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/two-women-talking-one-takes-notes.webp\",\"articleSection\":[\"INNOVATION\",\"MOTIVATION\",\"PERFORMANCE\",\"TEAMS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/the-lone-genius-myth-overshadows-one-of-the-partners\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-lone-genius-myth-overshadows-one-of-the-partners\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/the-lone-genius-myth-overshadows-one-of-the-partners\\\/\",\"name\":\"The \u201cLone Genius\u201d Myth Overshadows One of the Partners - 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But countless examples show when one of a pair gets more credit than the other\u2014think Duke Ellington and Billy Strayhorn, Dave Chappelle and…","_links":{"self":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/3898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/comments?post=3898"}],"version-history":[{"count":0,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/3898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media\/3514"}],"wp:attachment":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media?parent=3898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/categories?post=3898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/tags?post=3898"},{"taxonomy":"sp_smart_badges","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/sp_smart_badges?post=3898"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/ppma_author?post=3898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}