{"id":7470,"date":"2025-09-25T15:33:37","date_gmt":"2025-09-25T15:33:37","guid":{"rendered":"https:\/\/aomtodayprod.wpenginepowered.com\/?p=7470"},"modified":"2025-09-25T19:33:53","modified_gmt":"2025-09-25T19:33:53","slug":"even-without-exact-goals-managers-should-do-this-with-ai","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/even-without-exact-goals-managers-should-do-this-with-ai\/","title":{"rendered":"Even Without Exact Goals, Managers Should Do This with AI"},"content":{"rendered":"

By Nick Keppler<\/a><\/p>\n

In recent years, the topic of artificial intelligence and its potential to perform tasks that were once the exclusive purview of the human mind has been omnipresent in the news. AI is sometimes spoken about less like a technological development and more like a wave of transformation that could leave anyone not adequately versed in it obsolete, jobless, and replaceable by\u2014what else?\u2014AI, or people who are adept in using it.<\/p>\n

Management and business professionals might feel a nebulous urge to either embrace or push back against AI without understanding its potential role in their sector.<\/p>\n

The best thing to do is allow yourself a sandbox in which to familiarize yourself with AI tools, said Academy of Management Scholar Marc Gruber<\/a> of the \u00c9cole Polytechnique F\u00e9d\u00e9rale de Lausanne. You do not need an exact goal.<\/p>\n

\u201cGet your hands dirty early on so that you understand what holds fast,\u201d Gruber said.<\/p>\n

He recommends looking at different AI tools geared towards your industry or profession, trying a wide variety and noting the differences between them.<\/p>\n

\u201cEven if you don\u2019t want to use these tools actively, that\u2019s great passive knowledge because you will start looking at organizational issues and opportunities in a very different way,\u201d Gruber said.<\/p>\n

It will also help you to understand what the competition might be doing with AI, he added.<\/p>\n

The worst course of action is inaction, said Gruber. No company or industry is too old – fashioned or uniquely dependent on human creativity to be untouched by AI.<\/p>\n

\u201cAll companies will have some support from artificial intelligence and likely some tasks completed by AI at some point and if you think, \u2018Well, my company or my industry will not be affected by that,\u2019 I think you need to think twice,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Nick Keppler In recent years, the topic of artificial intelligence and its potential to perform tasks that were once the exclusive purview of the human mind has been omnipresent in the news. AI is sometimes spoken about less like a technological development and more like a wave of transformation that could leave anyone not […]<\/p>\n","protected":false},"author":12,"featured_media":7471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[343,20,21,342],"tags":[],"sp_smart_badges":[],"ppma_author":[840],"class_list":["post-7470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-careers","category-innovation","category-technology"],"acf":[],"yoast_head":"\nEven Without Exact Goals, Managers Should Do This with AI - Academy of Management Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/even-without-exact-goals-managers-should-do-this-with-ai\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Keppler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/even-without-exact-goals-managers-should-do-this-with-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/even-without-exact-goals-managers-should-do-this-with-ai\\\/\"},\"author\":{\"name\":\"Nick Keppler\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/1b8aff6a6e3f22d0d813c97e6aab7149\"},\"headline\":\"Even Without Exact Goals, Managers Should Do This with AI\",\"datePublished\":\"2025-09-25T15:33:37+00:00\",\"dateModified\":\"2025-09-25T19:33:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/even-without-exact-goals-managers-should-do-this-with-ai\\\/\"},\"wordCount\":312,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/even-without-exact-goals-managers-should-do-this-with-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/fb05071a-850f-464f-ada7-43822974b4a8.webp\",\"articleSection\":[\"AI\",\"CAREERS\",\"INNOVATION\",\"TECHNOLOGY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/even-without-exact-goals-managers-should-do-this-with-ai\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/even-without-exact-goals-managers-should-do-this-with-ai\\\/\",\"name\":\"Even Without Exact Goals, Managers Should Do This with AI - 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