{"id":8830,"date":"2026-07-23T11:00:58","date_gmt":"2026-07-23T11:00:58","guid":{"rendered":"https:\/\/www.aom.org\/today\/?p=8830"},"modified":"2026-07-17T16:03:57","modified_gmt":"2026-07-17T16:03:57","slug":"how-ai-can-help-your-business-up-and-down-the-value-chain","status":"publish","type":"post","link":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/","title":{"rendered":"How AI Can Help Your Business Up and Down the Value Chain"},"content":{"rendered":"

By Nick Keppler<\/a><\/p>\n

Integrating various forms of AI, including generative AI and machine learning, is now seen as essential for any company\u2019s operations and strategic planning. Also, given the predicted magnitude and supposedly all-consuming nature of the changes wrought by the technology, some company executives might be confused as to how exactly AI could best benefit them.<\/p>\n

\u201cI think most executives think, \u2018Okay, we have to use it, and now we have to find out in which ways we should use it.\u2019\u201d said Academy of Management Scholar Thomas Hutzschenreuter<\/a> of the Technical University of Munich.<\/p>\n

Leaders should take a broad approach and look across their organization\u2019s value chain, the sequence by which it delivers its goods or services\u2014from inception and logistics to delivery and post-sale support, Hutzschenreuter said. They will probably find a few spots where AI could help.<\/p>\n

\u201cYou need a map of different business processes that can be substituted or expedited by a machine,\u201d said Hutzschenreuter.<\/p>\n

Repetitive administrative tasks and manual processes are obviously worth evaluating, he said, but one shouldn\u2019t stop there in an evaluation of a value chain for inefficiencies that can be automated or ameliorated.<\/p>\n

Hutzschenreuter uses a theoretical automotive company as an example. First, its research and development (R&D) division works on ideas for new products. Predictive AI could find ways to make vehicles more \u201cenergy efficient, that is, fuel efficient or battery or electrical energy efficient,\u201d he said. \u201cThat\u2019s a huge field of application, in production.\u201d<\/p>\n

An auto company could also use predictive models to anticipate potential disruptions on assembly lines, such as machine breakdowns and process bottlenecks. AI could help to minimize downtime and maintain smooth operations, potentially outperforming traditional forecasting methods.<\/p>\n

Once a new automobile model is in the showrooms, predictive AI could lead to more precise customer targeting. AI could optimize advertising campaigns and outreach efforts.<\/p>\n

In his home country of Germany, Hutzschenreuter said he has assisted businesses across industries, from heavy machinery manufacturers to chemical companies and media organizations.<\/p>\n

\u201cWherever I\u2019m invited these days, there is no single board that doesn\u2019t have AI on the agenda,\u201d he said.<\/p>\n

\u201cAll of them have some link in their value chain where AI could assist in problem solving and optimization.\u201d<\/p>\n

Categories:\u00a0<\/em>AI, Innovation, Leadership, Technology<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

By Nick Keppler Integrating various forms of AI, including generative AI and machine learning, is now seen as essential for any company\u2019s operations and strategic planning. Also, given the predicted magnitude and supposedly all-consuming nature of the changes wrought by the technology, some company executives might be confused as to how exactly AI could best […]<\/p>\n","protected":false},"author":12,"featured_media":8811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[343,21,19,342],"tags":[],"sp_smart_badges":[],"ppma_author":[840],"class_list":["post-8830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-innovation","category-leadership","category-technology"],"acf":[],"yoast_head":"\nHow AI Can Help Your Business Up and Down the Value Chain - Academy of Management Today<\/title>\n<meta name=\"description\" content=\"Integrating various forms of AI, including GenAI and machine learning, is now seen as essential for any company\u2019s operations and strategic planning. Also, given the predicted magnitude and supposedly all-consuming nature of the changes wrought by the technology, many are confused as to how exactly AI could best benefit them. Take a broad approach and look across your organization\u2019s value chain, the sequence by which it delivers its goods or services\u2014from inception and logistics to delivery and post-sale support. You'll probably find a few spots where AI could help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Keppler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/\"},\"author\":{\"name\":\"Nick Keppler\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/1b8aff6a6e3f22d0d813c97e6aab7149\"},\"headline\":\"How AI Can Help Your Business Up and Down the Value Chain\",\"datePublished\":\"2026-07-23T11:00:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/\"},\"wordCount\":394,\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg\",\"articleSection\":[\"AI\",\"INNOVATION\",\"LEADERSHIP\",\"TECHNOLOGY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/\",\"name\":\"How AI Can Help Your Business Up and Down the Value Chain - Academy of Management Today\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg\",\"datePublished\":\"2026-07-23T11:00:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/1b8aff6a6e3f22d0d813c97e6aab7149\"},\"description\":\"Integrating various forms of AI, including GenAI and machine learning, is now seen as essential for any company\u2019s operations and strategic planning. Also, given the predicted magnitude and supposedly all-consuming nature of the changes wrought by the technology, many are confused as to how exactly AI could best benefit them. Take a broad approach and look across your organization\u2019s value chain, the sequence by which it delivers its goods or services\u2014from inception and logistics to delivery and post-sale support. You'll probably find a few spots where AI could help.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg\",\"width\":2560,\"height\":1706,\"caption\":\"Some leaders look beyond repetitive administrative tasks and manual processes in an evaluation of their organization's value chain for inefficiencies that can be automated or ameliorated. Source: Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/how-ai-can-help-your-business-up-and-down-the-value-chain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aom.org\\\/today\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How AI Can Help Your Business Up and Down the Value Chain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#website\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/\",\"name\":\"Academy of Management Today\",\"description\":\"Smarter, faster business news\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aom.org\\\/today\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/#\\\/schema\\\/person\\\/1b8aff6a6e3f22d0d813c97e6aab7149\",\"name\":\"Nick Keppler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Nick-Keppler-img.webp2153592ac7dfcdcd341f4f37b80f0ae0\",\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Nick-Keppler-img.webp\",\"contentUrl\":\"https:\\\/\\\/www.aom.org\\\/today\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Nick-Keppler-img.webp\",\"caption\":\"Nick Keppler\"},\"description\":\"Nick Keppler is a freelance journalist, writer, and editor. He has written extensively about psychology, healthcare, and public policy for The New York Times, The Washington Post, Slate, The Daily Beast, Vice, CityLab, Men\u2019s Health, Mental Floss, The Financial Times, and other prominent publications (as well as a lot of obscure ones). He has also written podcast scripts. His journalistic heroes include Jon Ronson, Jon Krakauer, and Norah Vincent. Before he went freelance, he was an editor at The Houston Press (which is now a scarcely staffed, online-only publication) and at The Fairfield County Weekly (which is defunct). In addition to journalism, he has done a variety of writing, editing, and promotional development for businesses and universities, including the University of Pittsburgh and Carnegie Mellon University, and individuals who needed help with writing projects.\",\"sameAs\":[\"https:\\\/\\\/aomtodayprod.wpenginepowered.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/nick-keppler-516747340\\\/\"],\"url\":\"https:\\\/\\\/www.aom.org\\\/today\\\/author\\\/nick-keppler\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How AI Can Help Your Business Up and Down the Value Chain - Academy of Management Today","description":"Integrating various forms of AI, including GenAI and machine learning, is now seen as essential for any company\u2019s operations and strategic planning. Also, given the predicted magnitude and supposedly all-consuming nature of the changes wrought by the technology, many are confused as to how exactly AI could best benefit them. Take a broad approach and look across your organization\u2019s value chain, the sequence by which it delivers its goods or services\u2014from inception and logistics to delivery and post-sale support. You'll probably find a few spots where AI could help.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/","twitter_misc":{"Written by":"Nick Keppler","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/#article","isPartOf":{"@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/"},"author":{"name":"Nick Keppler","@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/1b8aff6a6e3f22d0d813c97e6aab7149"},"headline":"How AI Can Help Your Business Up and Down the Value Chain","datePublished":"2026-07-23T11:00:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/"},"wordCount":394,"image":{"@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg","articleSection":["AI","INNOVATION","LEADERSHIP","TECHNOLOGY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/","url":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/","name":"How AI Can Help Your Business Up and Down the Value Chain - Academy of Management Today","isPartOf":{"@id":"https:\/\/www.aom.org\/today\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/#primaryimage"},"image":{"@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg","datePublished":"2026-07-23T11:00:58+00:00","author":{"@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/1b8aff6a6e3f22d0d813c97e6aab7149"},"description":"Integrating various forms of AI, including GenAI and machine learning, is now seen as essential for any company\u2019s operations and strategic planning. Also, given the predicted magnitude and supposedly all-consuming nature of the changes wrought by the technology, many are confused as to how exactly AI could best benefit them. Take a broad approach and look across your organization\u2019s value chain, the sequence by which it delivers its goods or services\u2014from inception and logistics to delivery and post-sale support. You'll probably find a few spots where AI could help.","breadcrumb":{"@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/#primaryimage","url":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg","contentUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg","width":2560,"height":1706,"caption":"Some leaders look beyond repetitive administrative tasks and manual processes in an evaluation of their organization's value chain for inefficiencies that can be automated or ameliorated. Source: Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aom.org\/today\/how-ai-can-help-your-business-up-and-down-the-value-chain\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aom.org\/today\/"},{"@type":"ListItem","position":2,"name":"How AI Can Help Your Business Up and Down the Value Chain"}]},{"@type":"WebSite","@id":"https:\/\/www.aom.org\/today\/#website","url":"https:\/\/www.aom.org\/today\/","name":"Academy of Management Today","description":"Smarter, faster business news","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aom.org\/today\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.aom.org\/today\/#\/schema\/person\/1b8aff6a6e3f22d0d813c97e6aab7149","name":"Nick Keppler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/05\/Nick-Keppler-img.webp2153592ac7dfcdcd341f4f37b80f0ae0","url":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/05\/Nick-Keppler-img.webp","contentUrl":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/05\/Nick-Keppler-img.webp","caption":"Nick Keppler"},"description":"Nick Keppler is a freelance journalist, writer, and editor. He has written extensively about psychology, healthcare, and public policy for The New York Times, The Washington Post, Slate, The Daily Beast, Vice, CityLab, Men\u2019s Health, Mental Floss, The Financial Times, and other prominent publications (as well as a lot of obscure ones). He has also written podcast scripts. His journalistic heroes include Jon Ronson, Jon Krakauer, and Norah Vincent. Before he went freelance, he was an editor at The Houston Press (which is now a scarcely staffed, online-only publication) and at The Fairfield County Weekly (which is defunct). In addition to journalism, he has done a variety of writing, editing, and promotional development for businesses and universities, including the University of Pittsburgh and Carnegie Mellon University, and individuals who needed help with writing projects.","sameAs":["https:\/\/aomtodayprod.wpenginepowered.com\/","https:\/\/www.linkedin.com\/in\/nick-keppler-516747340\/"],"url":"https:\/\/www.aom.org\/today\/author\/nick-keppler\/"}]}},"authors":[{"term_id":840,"user_id":12,"is_guest":0,"slug":"nick-keppler","display_name":"Nick Keppler","avatar_url":{"url":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/05\/Nick-Keppler-img.webp","url2x":"https:\/\/www.aom.org\/today\/wp-content\/uploads\/2025\/05\/Nick-Keppler-img.webp"},"author_category":"1","first_name":"Nick","last_name":"Keppler","user_url":"https:\/\/aomtodayprod.wpenginepowered.com\/","job_title":"Managing Editor, AOM Today, Academy of Management","description":"Nick Keppler is a freelance journalist, writer, and editor. He has written extensively about psychology, healthcare, and public policy for The <em>New York Times, The Washington Post, Slate, The Daily Beast, Vice, CityLab, Men\u2019s Health, Mental Floss<\/em>, <em>The Financial Times<\/em>, and other prominent publications (as well as a lot of obscure ones). He has also written podcast scripts. His journalistic heroes include Jon Ronson, Jon Krakauer, and Norah Vincent.\r\nBefore he went freelance, he was an editor at <em>The Houston Press<\/em> (which is now a scarcely staffed, online-only publication) and at <em>The Fairfield County Weekly<\/em> (which is defunct).\r\nIn addition to journalism, he has done a variety of writing, editing, and promotional development for businesses and universities, including the University of Pittsburgh and Carnegie Mellon University, and individuals who needed help with writing projects."}],"rttpg_featured_image_url":{"full":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg",2560,1706,false],"landscape":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg",2560,1706,false],"portraits":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-scaled.jpg",2560,1706,false],"thumbnail":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-150x150.jpg",150,150,true],"medium":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-300x200.jpg",300,200,true],"large":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-2048x1365.jpg",2048,1365,true],"owl_elementor_thumbnail":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-600x400.jpg",600,400,true],"owl_elementor_team":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-350x450.jpg",350,450,true],"owl_elementor_testimonial":["https:\/\/www.aom.org\/today\/wp-content\/uploads\/2026\/06\/The-welding-arm-on-the-automobile-production-line-is-being-welded_cropped-100x100.jpg",100,100,true]},"rttpg_author":{"display_name":"Nick Keppler","author_link":"https:\/\/www.aom.org\/today\/author\/nick-keppler\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.aom.org\/today\/category\/ai\/\" rel=\"category tag\">AI<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/innovation\/\" rel=\"category tag\">INNOVATION<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/leadership\/\" rel=\"category tag\">LEADERSHIP<\/a> <a href=\"https:\/\/www.aom.org\/today\/category\/technology\/\" rel=\"category tag\">TECHNOLOGY<\/a>","rttpg_excerpt":"By Nick Keppler Integrating various forms of AI, including generative AI and machine learning, is now seen as essential for any company\u2019s operations and strategic planning. Also, given the predicted magnitude and supposedly all-consuming nature of the changes wrought by the technology, some company executives might be confused as to how exactly AI could best…","_links":{"self":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/8830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/comments?post=8830"}],"version-history":[{"count":5,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/8830\/revisions"}],"predecessor-version":[{"id":9216,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/posts\/8830\/revisions\/9216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media\/8811"}],"wp:attachment":[{"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/media?parent=8830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/categories?post=8830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/tags?post=8830"},{"taxonomy":"sp_smart_badges","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/sp_smart_badges?post=8830"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.aom.org\/today\/wp-json\/wp\/v2\/ppma_author?post=8830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}