Prishtina International Management and Entrepreneurship Conference (PRIME) continues its second edition as a platform for academic dialogue amid the profound changes reshaping the management and entrepreneurship landscape worldwide. In an era characterized by accelerated technological progress, new geopolitical dynamics, and unprecedented global challenges, management and entrepreneurship are at the center of transformative processes that drive change and shape the future of organizations and societies. The traditional paradigms on which entrepreneurship and management have relied are rapidly being reconfigured, opening new horizons of opportunity but also deepening the complexity of the challenges faced by individuals and organizations. In this context, the theme of our conference, “Twin Transformation”, is articulated as a clear call for reflection and action for the management and entrepreneurship community. PRIME aims to address in depth the dimensions and interactions of this transformation by analyzing the many forms in which change appears, the challenges it poses, and, at the same time, the ways it generates innovation and advancement in the professional and academic spheres.

Contact organizers: [email protected]