Leveraging Estonia’s global reputation for producing more “unicorn” start-ups per capita than anywhere else in the world, Estonian Business School is hosting the “Teaching Entrepreneurship in the Age of AI” workshop 9-10 November 2026. In partnership with AOM’s Community Accelerator Program and Entrepreneurship Division, the workshop will strengthen the skills of business faculty and PhD students to foster the next generation of transformative entrepreneurs using research-based methods and real-world insights.

Content:

• Participants will learn effectuation, the core framework for entrepreneurship education that teaches students how expert entrepreneurs actually think. Saras Sarasvathy, the creator of effectuation theory, will explore best practices for teaching effectuation in the classroom.
• Case method experts will present strategies for case teaching so that educators can challenge students to solve real-world problems in the classroom.
• Participants will visit an Estonian AI start-up to hear the founders’ experiences first-hand so that educators bring practitioner insights into the classroom.

Speakers:

• Saras Sarasvathy is a Professor Emerita at the Darden School of Business at the University of Virginia. She is a leading scholar of entrepreneurial expertise and the creator of effectuation theory.
• Indu Khurana is the Chair of the ENT Division Teaching Committee and Associate Professor of Economics and Business at Hampden-Sydney College.

This workshop is supported by the Estonian Doctoral School (Project “Cooperation between universities to promote doctoral studies” (2021-2027.4.04.24-0003), co-funded by the European Union.

This workshop is also supported by the Baltic Management Development Association (BMDA). BMDA is a regional management development network, initiated by universities, business schools, individual professors and business professionals from the Baltic and other countries. The association improves the quality of management development in the Baltic region and beyond through promoting research, offering educational services and networking opportunities for management development institutions and business enterprises.