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Concepts & Tools for Research Methods: Qualitative Data Coding
12 October, 2026 @ 9:00 – 12:00 EDT
Delivery: Live and virtual
Build a practical foundation for organizing, coding, and interpreting qualitative material. Designed primarily for doctoral students building their methods foundation
What to Expect
In this session, I will discuss techniques to help you analyze textual materials and then see patterns in your coding. In the first part of the session, I will discuss a coding approach that emerged from my own experiences. This approach is based on the metaphor of painting your textual materials. From this, I will discuss and show generic techniques from Computer Aided Qualitative Data Analysis software to help you see patterns in your data. We also will discuss, in brief, non-coding, advanced analytic techniques that can bridge between coding efforts toward theoretical insights for a qualitative research project. For the hands-on activity, we will analyze one interview together. We will practice coding this textual document using techniques identified above. Given that this interview is part of a large set of interviews, we will discuss some analysis ideas to make sense of similar coding efforts across other interviews. Finally, we will discuss other ways to analyze this interview (and other similar interviews) beyond coding.
Presenter
Dr. Anne Smith, University of Tennessee
Anne Smith (BS, University of Virginia; PhD, MBA, University of North Carolina) is the King & Judy Rogers Professor in Business, Management & Entrepreneurship Department, Haslam College of Business, University of Tennessee. Her research addresses qualitative research practices as well as how organizations change and, many times, fail. Anne served as an Associate Editor at Academy of Management Journal (qualitative methods) and has continued to serve on the editorial board of Organization Research Methods (ORM) for over a decade, with five years as an Associate Editor. She has been a guest co-editor for three ORM special feature topics. Anne also has co-edited Research Methodology in Strategy and Management Emerald book series (2019-2021). Her research has been published in journals such as Organization Science, Journal of Applied Behavioral Science, Organization Studies, ORM, Qualitative Research in Organizations and Management, Journal of Management, Entrepreneurship: Theory & Practice, Journal of Business Research, and Journal of Management Inquiry.
Register for the tutorial series
One registration includes all four live tutorials, their released resources, and related program activities.
